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Samsung spotlighted its CES 2024 event with the theme of making AI accessible to everyone, leveraging the transformative power of AI to democratize technology. This was a common discussion at the press day of the major tech trade show in Las Vegas, highlighting how AI is reshaping various companies and industries.
Samsung CEO JH Han mentioned that Samsung has been investing in AI for over a decade, and these investments are now coming to fruition in both their products and services. He emphasized the significant social responsibility that accompanies AI technology.
One significant investment is in security technology through Samsung Knox, which uses cutting-edge technologies to protect hardware and services. Samsung executive Shin Baik explained that the company is in a unique position to utilize AI for enhancing security across all platforms and experiences within its ecosystem, thanks to technologies like Knox.
Regarding sustainability, Samsung recycles 14% of all its plastics and dedicates more resources toward a sustainable future through its SmartThings Energy program, partnering with Tesla devices. Samsung ships over 500 million smart devices annually, aiming to integrate AI and hyperconnectivity into everyone’s lives.
Inhee Chung, vice president of the corporate sustainability center at Samsung, highlighted the creation of a circular economy for devices, utilizing 14% recycled plastic in their products. She also mentioned Samsung’s dedication to accessibility, introducing features like auto open doors, audio subtitles via AI-enabled text-to-speech, and Relumino mode to assist those with vision impairments.
Samsung introduced Ballie, an AI companion that interacts with various Samsung devices, can turn switches on or off, and responds to verbal commands. They also showcased an 8K projector with wireless transmission and demonstrated how Ballie can entertain pets or provide remote commands for owners.
AI is also making its way into the kitchen, suggesting recipes based on the contents of your refrigerator. Additionally, Samsung introduced ReadyVision, an AI co-pilot for your car or home from Harman, showcasing AI’s expanding role in everyday life.