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The AI video generation market is evolving swiftly: Luma AI, backed by the renowned venture firm Andreessen Horowitz, has launched the free public beta of its new AI video generation model, Dream Machine, and it’s already overwhelmed with users.
Despite promising to generate up to 120 frames in 120 seconds (averaging a frame per second), many users are experiencing long waits of several hours in a digital queue on the Luma Dream Machine website due to high traffic volumes.
In a message on the company’s Discord channel, Barkley Dai, Luma’s product and growth lead, acknowledged the high demand and advised users that all video generations will be queued until the capacity is increased. Later on, an update informed users that extra capacity had been added, shortening the queue. Normally, it should take only 2-3 minutes to process a video prompt, and the team appreciated everyone’s patience as they navigated the influx of interest.
The Dream Machine is a high-quality AI video generator from Luma AI, a relatively unknown startup previously covered for its text-to-3D asset generator, Genie 1.0, released in November 2023. Luma AI has secured over $70 million in funding, including $43 million in Series B as of January 2024.
In a smart PR move, the company initially provided early access to Dream Machine to prominent AI video creators and filmmakers who generated videos from text prompts and still images, sharing their results throughout the day.
Many new users are impressed with Dream Machine, with some comparing it favorably to OpenAI’s Sora, while others believe it’s already superior.
Although VentureBeat’s limited tests showed that the text-to-video feature occasionally struggled with prompt accuracy, the generated videos had smooth motions and high-resolution, detailed assets.
The competition in AI video modeling is heating up, with OpenAI’s Sora facing serious rivals like Runway, Pika, and the new Chinese competitor, Kling.
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