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LG’s CEO, William Cho, introduced the idea of “affectionate intelligence” at CES 2024, focusing on AI designed to benefit people. He emphasized “responsible AI,” which combines AI with our personal data (with consent) and our surroundings to enhance product experiences. According to Cho, LG is committed to “affectionate intelligence,” aiming to be caring and attentive, setting LG apart from other brands.
In the home, LG’s affectionate intelligence is embodied by a cute Smart Home AI Agent. Cho mentioned that the LG Shield will safeguard your data at every stage by keeping it on-device within your home, a point reinforced by LG executive Kihung Jung. Cho also highlighted LG’s dedication to “responsible intelligence,” insisting that customers should have control over their data to enjoy life to the fullest, aligning with LG’s promise to enhance life even in the AI era.
LG is committed to supporting open APIs and fostering open innovation. The Universal UP Kit aims to make LG appliances accessible to everyone, using sustainable plastic materials. These innovations, as stated by LG executive Henry Kim, aim to ease household chores, allowing more relaxation at home. LG plans to offer extensive data on your home with a 3D view accessible from your TV.
For entertainment, LG’s motto is “sync to you, open to all.” The company revealed its seventh-generation Alpha 11 AI processor, which is four times more powerful than its predecessor, enabling LG TVs and appliances to recognize users and provide a more emotional viewing experience. LG is celebrating the 10th anniversary of WebOS, which now features 3,000 channels and 5,000 on-demand series. Additionally, LG is integrating voice-based AI-powered games and plans to make WebOS the most open platform by partnering with Google, introducing built-in Chromecast to LG TVs in 2024, allowing seamless streaming from phones to TVs.
LG introduced the LG Signature OLED T TV, a transparent TV that doesn’t obstruct views of windows or decor. This TV can also serve as a design element in the home, as highlighted by LG executive Frank Lee. The company also showcased a concept car, envisioning it as a “living space on wheels” filled with entertainment and AI features. This car includes infotainment systems and telematics, allowing you to check on your pets, keep kids entertained, or create an optimal sleeping environment using the WebOS platform for a more enjoyable travel experience.
Moreover, LG announced its first EV charging factory in Texas, marking another step towards innovation.
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