Anticipating future trends is tricky, but I’d like to share some insights into what could shape the cybersecurity landscape in 2024. Engaging with over 40% of Fortune 500 companies and having conversations with thousands of CXOs each year gives me a unique perspective on potential developments. Let’s dive into the trends that might define the future of cybersecurity.
1. Generative AI Will Increase Ransomware Attacks
Generative AI (GenAI) technologies will make it easier for cybercriminals to find vulnerable targets and launch sophisticated ransomware attacks. Traditionally, hackers needed time to identify an organization’s weak points. Now, they can simply ask AI systems to pinpoint vulnerabilities and even generate exploit codes. This technology can also identify weaknesses in supply chain partners and connected networks, making it crucial to secure all potential entry points. The combination of social engineering and GenAI will lead to more frequent and advanced cyber breaches, creating a continuous loop of improvement for attackers.
Defense Strategy: Zscaler’s Zero Trust Exchange can make applications invisible to attackers, reducing the attack surface and preventing breaches.
2. AI Will Be Used to Fight AI
Security providers are increasingly using AI to combat AI-driven attacks. Enterprises generate vast amounts of logs, but identifying threats in real-time has been challenging. GenAI technologies can help isolate potential threats more effectively and enable near-real-time detection of attacks. This will lead to the development of AI-powered tools to prevent exploitation.
Defense Strategy: Zscaler is developing tools like breach predictors, which analyze communication logs to detect reconnaissance activities and suggest preventive measures.
3. The Rise of Firewall-Free Enterprises
Organizations are realizing that despite heavy investments in firewalls and VPNs, their security remains vulnerable. This has led to a shift towards implementing true zero-trust architectures. Over the next few years, firewalls will become outdated, and the adoption of zero-trust architecture will accelerate, leading to the rise of firewall-free enterprises.
Defense Strategy: This shift highlights the need for effective cybersecurity strategies beyond traditional firewalls, prompting the adoption of Zscaler Zero Trust solutions.
4. Broader Adoption of Zero Trust Segmentation
Ransomware attacks often succeed due to flat networks, which allow hackers to move laterally and find valuable assets. Network-based segmentation has been difficult to implement, but zero-trust architecture offers a simpler solution. In 2023, many enterprises began adopting zero-trust segmentation, and this trend is expected to grow in 2024. This approach uses zero-trust technology to connect specific groups of applications, eliminating the need for network segments.
Defense Strategy: Zscaler provides Zero Trust segmentation for both user-to-application and application-to-application connections.
5. Zero-Trust SD-WAN Will Start to Replace Traditional SD-WAN
While SD-WAN has saved costs by using the internet for connectivity, it hasn’t improved security because it allows lateral threat movement. Zero-trust SD-WAN, on the other hand, connects users directly to applications, preventing lateral movement and protecting against ransomware attacks. This technology will provide reliable, secure, and seamless connectivity while reducing management overhead.
Defense Strategy: Zscaler offers a plug-and-play Zero-trust SD-WAN solution that simplifies implementation and enhances security.
6. SEC Regulations Will Drive More Active Participation from Board Members and CFOs in Cyber-Risk Reduction
Key stakeholders, including board members and CFOs, are increasingly recognizing the importance of cybersecurity. New SEC disclosure requirements will prompt greater engagement from these leaders in cybersecurity initiatives. More companies will also look to include board members with strong cybersecurity backgrounds.
Defense Strategy: Zscaler’s Risk360 provides a comprehensive risk score for organizations, highlighting factors contributing to cyber risk and offering SEC disclosure reports generated by AI.
These trends reflect the evolving nature of cybersecurity and the ongoing efforts to stay ahead of emerging threats.