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CES 2024 is returning to Las Vegas during the week of January 7, promising to be one of the largest tech events globally. Over 130,000 attendees are expected through January 12, along with hundreds of speakers, more than 3,500 exhibitors, and 2.4 million square feet of exhibit space. This year’s highlights include an appearance by the Goodyear blimp.
I first attended the Consumer Electronics Show back in the 1990s when Microsoft’s CEO Bill Gates was a regular keynote speaker. Las Vegas has evolved significantly since then, but some advice for the show remains timeless. Comfortable shoes are essential to avoid blisters. While mask protocols are uncertain, I’ll be wearing one myself. The show was canceled in January 2021 and restricted in January 2022, but CES 2023 saw a good turnout with 118,000 attendees.
Despite attendance not quite returning to pre-pandemic levels—175,212 in 2019 and 171,268 in 2020—this year’s show is set to be big. CES 2024 runs in the second week of January, which should help improve attendance.
CES remains relevant unlike the canceled E3 show in gaming. CES 2023 saw 118,000 attendees, including 4,800 media members, with a significant number coming from outside the U.S. Notable attendees included tech company CEOs and venture capitalists.
Top interests this year include AI, IoT/sensors, vehicle technology, AR/VR/XR, smart homes and appliances, 5G, robotics, startups, fitness tech, and marketing technology. CES is an essential event, providing a sneak peek at upcoming products and keeping industry professionals updated on the latest tech trends.
Apple does not participate, but most other tech giants do. Companies aim to create buzz at CES, with this year’s attendance indicating many are keen to stay informed.
Regarding health protocols, CES advises flu shots, COVID vaccinations, updates on boosters, and testing for COVID or other region-specific illnesses. Improved ventilation and sanitation measures are in place at event venues. Masks and hand sanitization stations will be available throughout, and while proof of vaccination is no longer required for international travelers, health safety guidelines will be monitored closely.
To get into the show, you must work in the tech industry. Registration screens out non-professionals. To avoid long lines, pick up your badge early, starting January 5, at the airport’s baggage claim areas and various venues. For security, all bags are subject to search and metal wand screening, with a two-bag limit, each smaller than 12”x17”x6”. Heavier bags can be checked at designated areas.
The peak times for crowds coincide with keynotes and major press events starting January 7. Siemens CEO Roland Busch will open the show on January 8, followed by other notable speakers from companies like L’Oréal, Snap, Walmart, Intel, Elevance Health, Hyundai, Qualcomm, Nasdaq, and Best Buy. Press days begin with an exclusive media-only event on January 7, leading into a busy schedule.
Navigating the massive exhibition space, which includes Tech East, Tech West, and Tech South, can be daunting. Knowing the layout can help you avoid long walks—use maps to familiarize yourself with venues like the Las Vegas Convention Center and The Venetian.
AI is expected to be a significant focus this year, addressing various sectors such as healthcare and mobility. The event also highlights innovations in transportation, sustainability, and accessibility technologies. Despite some skepticism, blockchain and the metaverse will have a presence but may not be as prominent as in previous years.
For CES newcomers, practical tips include wearing comfortable shoes, planning your schedule with buffer time for delays, ensuring you have all necessary technological backups, staying hydrated, and getting enough rest. Use ride-sharing services like Uber and Lyft to circumvent congested traffic and parking issues.
In summary, CES 2024 is poised to be a critical event for the tech industry, offering a comprehensive overview of emerging technologies and innovations. By following practical advice and keeping abreast of health protocols, attendees can make the most of their experience.