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Today, Typeface has officially launched its multimodal AI content hub for enterprises. This new platform is designed to compete in the fast-growing market of AI content creation tools, offering a diverse range of capabilities including text, image, audio, and video. It enables brands to use AI models from OpenAI, Microsoft, Google Cloud, and other open-source platforms.
This announcement comes shortly after Typeface, based in San Francisco, integrated its generative AI technology into Microsoft’s Dynamics 365 Customer Insights platform. Additionally, last summer, Typeface partnered with Salesforce to create customized content within the Salesforce marketing cloud.
Typeface’s CEO, Abhay Parasnis, mentioned that the company’s multimodal approach is a significant differentiator from competitors, who typically focus on a single type of content, such as text. “We aim to serve marketers and salespeople with a unified multimodal hub for all content types, making it easier for them by not having to switch between different tools,” he explained.
Parasnis also highlighted that while big tech platforms like ChatGPT are trained on general global data, Typeface is fine-tuned to understand each company’s unique products, customers, audience, and brand voice. Typeface focuses heavily on safety and security, ensuring that any proprietary data remains exclusive to the company and doesn’t get shared back to the broader platforms.
Looking ahead to 2024, Parasnis believes that enterprises will move from experimenting with generative AI to focusing on achieving return on investment (ROI). He noted that businesses are increasingly seeking efficiency, trying to do more with limited budgets and staff, while also using AI content to drive revenue growth. He pointed out that some large companies are already experiencing significant business benefits from these tools.
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