Adobe Revisits Terms of Service Debate: Asserts ‘No Use of Customer Content for AI Training’

Adobe Revisits Terms of Service Debate: Asserts ‘No Use of Customer Content for AI Training’

Subscribe to our daily and weekly newsletters for the latest updates and exclusive content on AI industry coverage. Today, in response to numerous complaints, Adobe has announced that it will update its Terms of Service by next week to address community concerns. This move follows a backlash over recent changes, where users threatened to cancel their Adobe Creative Cloud subscriptions.

Adobe clarified in a blog post that they do not use customer content to train their generative AI tools. Instead, Adobe Firefly, their generative AI tool, is trained only on licensed content, such as Adobe Stock, and public domain content. This assurance is being added to their Terms of Use to legally ensure customers of this practice.

After the June 6th blog post failed to ease customer worries, Adobe is making several key updates to their Terms of Use:

1. Content Ownership: Customers retain complete ownership of their content. Adobe will never use customer content to train its generative AI tools.
2. Generative AI Practices: Adobe Firefly is trained only on Adobe Stock and public domain datasets, not on customer content.
3. Product Improvement Programs: Customers can opt out of product improvement programs, which use data to enhance user experience but not for generative AI.
4. License Clarifications: Adobe will provide clearer explanations of licenses required, ensuring they do not transfer content ownership to Adobe.
5. Content Scanning: Adobe does not scan locally stored content. Uploaded content is scanned only for illegal material like child sexual abuse content.

The backlash resulted from users feeling their privacy was invaded, especially for confidential material. Adobe explained these measures support innovative features like Photoshop Neural Filters and ensure legal compliance. They reassured users that local storage scans do not occur.

Chief Product Officer Scott Belsky and Chief Trust Officer Dana Rao emphasized Adobe’s commitment to transparency and responsible innovation. They assured customers that their content would never be used to train generative AI or accessed beyond legal requirements. Adobe admitted to needing timely updates to reflect evolving tech and content creator needs and is committed to ongoing dialogue and feedback integration.

In addition to updated Terms of Use, Adobe is working on initiatives like Content Credentials for creator attribution and support for FAIR legislation to protect creators from impersonation. Adobe stressed the importance of continually earning customer trust and expressed gratitude for community feedback.

As Adobe rolls out the new ToS, they aim to engage with users to ensure concerns are addressed and rights protected, hoping to rebuild trust and uphold their reputation as a responsible digital innovator.

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