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In 2019, Adobe introduced the Adobe Experience Platform (AEP), a real-time customer experience management (CXM) solution for enterprises looking to handle significant amounts of customer data in real time. This tool was designed to enhance marketing, outreach, promotional, and ad campaigns with personalized communications, including user-specific details, all while adhering to legal standards.
Initially, major brands like Best Buy, Home Depot, Verizon Wireless, and Sony Interactive had already beta tested AEP for several months. However, the marketing and advertising landscape has evolved significantly since then, especially with the rise of generative AI. This advanced technology allows marketers to sift through data using conversational queries and create content and perform tasks automatically.
Today, Adobe is launching a major update to AEP: the AEP AI Assistant. This generative AI chatbot connects to the AEP and an enterprise’s repository of advertising and customer data, brand assets, and content collateral. The purpose of the AEP AI Assistant is to swiftly answer marketers’ questions about their data, offer insights within seconds, and automatically generate personalized content based on user input.
The AEP AI Assistant was initially showcased at Adobe’s annual Summit conference in Las Vegas in March 2024 and is now being gradually rolled out to all users.
What AEP AI Assistant Does
The AEP AI Assistant can answer various questions, such as how to build an audience segment, understand what an identity map is, determine how often an audience segment is used, and where specific data filing instructions are applied for proper labeling. It doesn’t just provide text responses; it also highlights audience segments and features within the AEP tool. This includes identifying valuable customers and the best times to re-engage with them.
Even non-technical users can utilize the AEP AI Assistant without needing knowledge of structured query language (SQL). Additionally, it’s integrated with Adobe’s AI image generation model Firefly, enabling users to create entire marketing assets on demand. This includes emails and web pages with copy, design, and images, as well as internal or partner content like creative briefs.
Future Updates Planned
Adobe plans to enhance the AEP AI Assistant with predictive analytics capabilities. Future updates will allow users to ask questions like “How many conversions should I expect from this particular segment?” and “How would that change if I applied this additional attribute?” While these features immensely benefit customer acquisition, engagement, and outreach specialists, there are concerns among creatives regarding the updated Terms-of-Service. These terms clarify that Adobe can remotely access creative content to improve its services and tools, which has caused some discomfort.
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