The folks over at Cvent were itching to see if they could pull off creating an entire webinar with a little help from ChatGPT, and what a ride it was! Their marketing maestro, Brooke Gracey, was all about putting ChatGPT through its paces. Skeptical but hopeful, she wanted to see the tech in action, from sparking ideas right down to getting the word out there.
Brooke and her crew plunged headfirst into using ChatGPT for everything about their webinar. They were all about cutting-edge event tech, so they leaned on ChatGPT to get the creative juices flowing. But Brooke’s got a keen eye – she knew the tool needed a sprinkle of that human magic to really shine. They weren’t just aiming to silence the buzz around AI overhype; they wanted to drill down to what ChatGPT truly meant for the business world of today.
What they found was a goldmine in terms of time-saving. Sure, ChatGPT could churn out content, but it didn’t mean humans were yesterday’s news. If anything, it underlined how AI could supercharge our capabilities, making us more efficient – a blessing when everyone’s already juggling more than enough on their plates.
Brooke was upfront about the initial hiccups – those pesky ‘hallucinations’ where AI just makes stuff up, the odd biases, the limitations due to what it’s been fed, and its reasoning shortcomings. The topic they picked demanded fresh, accurate insights, so Brooke and her team had to step in and tidy up the facts. They faced the challenge of intellectual property head-on, especially when it came down to writing original, copyright-clean scripts for the big show.
Their creative solution? Make ChatGPT one of the gang. They cooked up a digital co-host dubbed Chatty and even had graphics to match, making it seem like there were three buddies leading the show – Brooke, a colleague, and Chatty.
Another puzzle for Brooke was how to get the AI script to sound like it was coming from a real person – someone who could crack a joke, not just spit out robotic lines. It took a fair bit of tweaking to spice up ChatGPT’s plain toast output into something with a little more zest.
What ChatGPT did nail was sparking ideas like nobody’s business. It tossed out some great starting points for brainstorming sessions. Brooke took these nuggets, ran with them, and turned them into engaging and relevant content. She saw it as a creative partner that helped her think bigger and bolder.
In the marketing domain, generative AI is no one-trick pony. ChatGPT showed it could sift through mountains of info at lightning speed. That’s a huge perk for marketers who need to dive deep into what makes their audience tick, tailor content just right, and nail their market analysis. And when Brooke’s squad put AI to the test on writing oodles of emails, it was clear as day that it needed the human factor to truly excel. Together, they were dynamite, paving the way for more streamlined operations.
Brooke’s crystal clear on this – companies better hop aboard the AI train sooner rather than later, even if it’s just baby steps to kick things off. With plenty of free tools at their disposal, there’s no reason not to dabble. As a marketing leader, her aim is to get comfy with AI herself and then get her team to weave it into their workflow. After all, the goal of the webinar is to light a fire under folks, to learn from their trial and error, and get them to dive in and experiment on their own.